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The Top Shareholder Rewards Programs from Publicly Traded Companies
Eli Hren
February 20, 2023
Ever wonder how brands like Carnival Cruise, LVMH, and Geico have such a loyal investor base?
They all use shareholder rewards to give back to consumers and convert them into long-term investors
Here are ten unique shareholder rewards programs to check out
Companies normally reward shareholders with dividends each quarter or annually based on how much stock they own
Shareholder rewards are meant to be a greater value-add to the investor in addition to traditional methods of benefits
Carnival Corp $CCL
Shareholders with >100 shares are granted credit on Carnival’s cruise lines
Credits range from $50-$250 depending on what cruise line consumers choose to travel on
Here's a breakdown of what you could save:
Six days or less: $50
7 - 13 days: $100
+13 days: $250
Geico $BRK.B
Owning a single share of Buffett’s Berkshire Hathaway can get you an 8% discount on Geico insurance
In addition to getting a discount on car insurance, owning one share of $BRK.A also gets you a ticket to the annual Berkshire Hathaway Investor Conference in Omaha, Nebraska
Churchill Downs $CHDN
Prior to 2017, CD shareholders of >100 shares would get access to its Shareholder Pass Program, which included 2 free race track tickets
The company has since stopped the program to focus on increasing dividends and more traditional shareholder value-adds
LVMH Shareholders Club $LVMUY
Shareholders with >1 share are provided with tailored news, custom promotions on products and an online boutique to buy discounted items
Members can also visit LVMH branded locations, including the Louis Vuitton in Asnières, France
AMC $AMC
Investors who sign up for AMC's Investor Connect will receive a large bag of popcorn when visiting AMC locations
The offer was announced in 2021 and was re-launched last month in November
After the first launch CEO, @CEOAdam reported 365,000 sign-ups to the program
Williamette Valley Vineyards $WVVI
Shareholders with >300 shares receive a 25% discount on wine purchases, monthly complimentary tastings and invitations to shareholder-only events
Investors also get an additional 15% discount if they submit their application before year-end
Aflac $AFL
While the company doesn't offer a physical gift or experience to shareholders, Aflac focuses on turning shareholders into long-term investors
Shareholders who hold $AFL for more than four years are rewarded with ten votes per share of the company's stock
Intercontinental Hotels Group $IHG
Shareholders with >100 shares are granted a 15% discount on all hotel rooms booked directly through its website
With over 6,000 hotels in 100 different countries across the world, shareholders can have discounted access to a premiere brand
Atarian $ATER
Shareholders with >100 shares have access to weekly perks and deals on the company's 14 brands of consumer products
From espresso machines to premium office chairs, Atarian rewards help consumers save money on everyday household products
Disney $DIS
While Disney doesn't offer any current shareholder rewards, it's worth mentioning that the company used to be a pioneer in the space
Here's some of what they used to offer shareholders:
Reduced membership fees to parks
Physical stock certificate